Tips For Creating a Good Web Banner

by Bryan Halverson
Today the 21st century is known as the "Age of Computers and Technology". The technological advancements which have taken place during this period have outstripped that taken place in the past by quite a margin. Computers have found their use in almost every field and in every possible sphere of life. The numerous uses to which it has been put have surprised even the humans. Internet which was originally intended to be used for communication purposes is now being used for almost everything and anything. From buying household items to selling cars, from E-banking to the payment of utility bills, the infinite uses of internet have ceased to surprise us anymore.

In the world of internet, competitors compete their way through their websites and for this reason one's website needs not only to be unique in style and designing but it needs to offer something different than the others. If the uniqueness and the particular identity are not maintained than your website might be lost in the sea of anonymity.

This can be achieved by paying some attention to the tiny little details so as to lure the visitors to your site.

Among the best ways for advertising the company's brand on the internet the most effective is through the internet banner on the company's website. For an enticing internet banner, it is very necessary that it should not only be eye-catching but should be placed at the proper spots on the website. Some of the effective tips for making an alluring banner ad are discussed here.

For the companies who are just commencing with their banner ad, it is advisable for them to emphasize on the information given by the banner rather than stressing on the aesthetics of the banner. The reason for this is plainly that if adequate information is not included in the banner, then most probably it won't be clicked and will not attract any visitors.

Then comes another rather essential point for a successful banner ad is its placement. It should be placed in the places where it would enjoy maximum view ability of the viewers and will generate more clicks. The pop-up advertisement is a new concept and is the best example in this context.

Regarding the banner designing, the following points should be kept in mind at all times:

1) Size of the banner: Larger than the standard web banner sizes doesn't ensure its success. Rather a standard size banner with properly placed content and with adequate graphics and animations would be more successful than an over-sized banner.

2) Colors: The colors of the banner should be in accordance with the web page ambiance and shouldn't stand out. They should have the same feel as that of website.

3) Use of Tools. Use latest available software's and tools for creating better animations which are attractive.

With the many tools, tutorials and endless websites offering advice, creating a banner for your website is easier than ever. Spend a few hours of reading and testing, and you should be able to create your own beautiful website banner in no time.

About the Author

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